Brace Yourself: UGGs Are Getting the Jeremy Scott Treatment



Image: Courtesy

We’ve presently predicted that we’ll be looking at tons of “ugly” footwear up coming thirty day period when fashion thirty day period kicks off. From furry footwear that resembles Muppets to cleft-toe snakeskin boots, the road design established will be shuffling from present to present in design(?). And with the information that Jeremy Scott, purveyor of kitschy graphics and pop tradition references, has teamed with UGG to make eight designs of the classic boot for drop, instantly there is a further contender in the “would you use these?” classification.

Apparently, the designer’s adore of the unquestionably comfortable footwear goes way back again. “I was an undercover UGG enthusiast. They are so cozy and I adore the way they glimpse with pants and shorts,” Scott instructed WWD. “It’s not identified for adult males to use them so a great deal listed here even although they are surfer-dude footwear. Immediately after hoping them on in Waikiki a few a long time back again, I observed myself in the store at The Grove and I was like, ‘I’m going to do this. I don’t care what individuals say.’’’

He even went so far as to contact the UGG individuals about a collab and, seemingly, the footwear enterprise presently experienced Scott in head. “I’ve generally admired Jeremy I feel he does a thing exclusive and diverse when fashion can be so serious,” mentioned Andrea O’Donnell, president of UGG. “Collaborations have been very popular for a extensive time, and we have carried out them in the earlier but under no circumstances been that strategic in conditions of what they can do for us as a company. This collaboration stretches what the brand name stands for and what we can do layout-sensible.”


Image: Courtesy

Scott’s eight designs are very a great deal what you’d assume from the OTT designer. Daring flames, colourful crystals and beads arranged in a floral pattern…you get the strategy. The collab in fact includes boots for the total spouse and children, a initially for UGG. (The brand name earlier partnered with Jimmy Choo on a women’s shoe and will team with Phillip Lim this October on a thing for adult males.) Scott’s line drops September 13 (just in time for the begin of London Trend Week) and will expense $ninety to $one,195 at pick out stores all around the world. Or, you can get your kicks at five North American stores: Intermix, Serenella, Just Just one Eye, Chuckies and David Lawrence.

Warning: Alexa Chung Is About to Make UGGs Neat Once more ]

In case you are not emotion Scott’s interest-grabbing patterns, you are going to be joyful to know that UGG is hoping to team up with other designers down the road. “We are conversing to a range of designers at the second, either born in California or who have exciting stories to inform about what UGG has intended to them,” mentioned O’Donnell. Even although they technically may not in shape into that narrow spectrum, we’re secretly hoping the enterprise groups up with Rachel Comey or Virgil Abloh on some avant-garde (nonetheless continue to comfortable) UGGs.

[ through WWD ]


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