Before this week, a Ryan Staake-lensed campaign movie starring a fleet of New York City bike messengers declared that a new Adidas Originals by Alexander Wang collection was on its way. These days, the duo unveiled its Period 2 campaign imagery (photographed by Juergen Teller, for each common) together with product or service shots from the unisex athleisure line’s initially fall. (In holding with tradition, the collab will be unveiled in levels.)
While the duo’s inaugural collection referenced soccer and bootleg tradition, this just one attracts inspiration from the cost-free-spirited, adrenaline-crammed way of living of bike messengers and ravers. The initially Period 2 fall is composed of 27 items, among the them slim-fit cycling onesies and zip-up tees emblazoned with the sorts of phrases you’d obtain on 90s-period club kid flyers (“Alt Dimension,” and so forth.). We’re lovers of the fitted shorts — which we’d model with an outsized novelty tee — and the three-stripe bandit masks (squirrel yours absent for winter). Hypebeasts will be delighted to listen to that the collab consists of a brand name new Wang-authorized sneaker, dubbed the “AW Hike Lo.” It boasts suede uppers, molded rubber outsoles and Adidas Boost tooling.
Starting up at noon on Saturday, July 29, New Yorkers will be able to buy these gems by monitoring down Wang x Adidas posters plastered all over the city. The advertisements will clearly show Teller’s imagery, corresponding product or service codes, additionally a cellular phone quantity to which you can text your buy. (A poster on the corner of Greenwich St. and Clarkson St. will have each and every one product or service code from the fall, so head straight there if you are not in the temper for a treasure hunt.) A bike messenger will then hand-provide your offer, which will be cleverly wrapped to resemble…other matters bike messengers typically carry. Regrettably, all those outside of the city cannot partake in this entertaining-if-rather time-consuming guerrilla delivery service.
Non-New Yorkers can store Period 2, fall just one on line and at decide on Adidas and Alexander Wang shops beginning Saturday, August five.
[ by means of Fashionista ]